by Three unique pitches, ranging from an Aqua Farmers’ products company to an Indian sweets brand, took place in Shark Tank India Season 5 Episode 7, which aired on January 13, 2026, on Sony Entertainment Television and was simultaneously streamed on the Sony LIV app.
Prominent Indian business tycoons Kunal Bahl, Anupam Mittal, Namita Thapar, Vineeta Singh, and Varun Alagh appeared as sharks in this episode. They were seen asking tough questions and giving insightful feedback to all three pitchers before making their final offers.
Panel of Sharks for Episode 7
- Kunal Bahl – Co-founder, Titan Capital & Snapdeal
- Anupam Mittal – Founder, Shaadi.com
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Vineeta Singh – Co-founder & CEO, Sugar Cosmetics
- Varun Alagh – Co-founder, Honasa Consumer Pvt. Ltd.
Pitch 1: Pistabarfi
- Brand Type: Traditional Indian Mithai Brand
- Founders: Tanay Agarwal and Harshit Agarwal
- Ask: ₹30 lakhs for 5% equity
Tanay, along with his elder brother Harshit, pitched their mithai brand Pistabarfi, a family business now run by the third generation. Their USP lies in selling traditional Indian sweets in unique packaging. They showcased their signature Pistabarfi, designed like a chocolate bar.
All five sharks tasted their sweets and loved the flavor. Harshit shared that their products contain 20%–30% less sugar compared to other mithai brands. The founders narrated their family’s legacy — their grandfather started the business, their father carried it forward, and after it shut down during the 2020 lockdown, the brothers decided to revive it with innovative ideas. They also mentioned collaborations with brands like PUMA and Nike, which impressed the sharks.
The founders explained the shelf life of their products and revealed that they are not on quick-commerce or food delivery apps due to the 30% commission, which limits profitability. They then discussed their sales numbers.
Offers Made by Sharks:
- No offer was given, and no deal was made.
Pitch 2: Coral Lifecare
- Brand Type: Products for Aqua Farmers
- Founders: Abhijeet Naohate, Nikhilesh Hajare, and Rohit Patel
- Ask: ₹1.2 crores for 2% equity
Three founders from Thane pitched their brand Coral Lifecare, which manufactures 11 products for aqua farmers, including mineral supplements, probiotics, and oxidant tablets. Their products are priced nearly half of other brands while maintaining high effectiveness. Nikhilesh said they aim to bring a “blue revolution” to India and need investment from the sharks to scale it.
Namita Thapar found their tone a bit arrogant when they claimed their brand was superior to international competitors. Kunal Bahl pointed out the need to validate their claims about pricing and effectiveness. Anupam Mittal found the aqua farming market tough but was impressed that Abhijeet holds a PhD in Fisheries and praised their strong founder-market fit.
The founders stated that 1,500 aqua farmers across India are connected with them, and their company is fully bootstrapped, with equal equity held among the three.
Offers Made by Sharks:
- Anupam Mittal: ₹1.2 crores for 15% equity
- Kunal Bahl: ₹1.2 crores for 15% equity
- Vineeta Singh: ₹1.2 crores for 5% equity + 2% royalty until investment is recouped
- Varun Alagh: ₹1.2 crores for 5% equity + 2% royalty until investment is recouped
- Combined offer (Anupam, Vineeta, Namita, Kunal): ₹1.2 crores for 10% equity
- Combined offer (Kunal and Anupam): ₹1.2 crores for 8% equity
Final Deal:
Kunal Bahl and Anupam Mittal – ₹1.2 crores for 8% equity (2-shark deal)
Pitch 3: Vryse
- Brand Type: AI Optimization Platform
- Founder: Ashish Kamathi
- Ask: ₹40 lakhs for 2% equity
A young entrepreneur from Pune, Ashish Kamathi, pitched his AI optimization platform Vryse, which helps brands enhance visibility on AI engines like ChatGPT, Gemini, and Perplexity through AI-driven answers. He shared his background story, explaining how he conceptualized Vryse during his college days and graduated in 2024.
Ashish demonstrated the platform’s features through the Vryse website. Varun Alagh remarked that similar insights could be obtained through advanced ChatGPT prompts, while Anupam Mittal felt the market size was limited. Vineeta Singh expressed doubt about its long-term sustainability, as major SEO firms may adopt this model in the future.
Vryse’s pricing starts at ₹20,000 per month, and Ashish revealed they currently have 22 clients.
Offers Made by Sharks:
- Vineeta Singh: ₹40 lakhs for 9.5% equity
- Anupam Mittal: ₹40 lakhs for 10% equity
Final Deal:
Anupam Mittal – ₹40 lakhs for 10% equity
Episode Summary: Episode 7 of Shark Tank India Season 5 brought smiles to the founders of Coral Lifecare and Vryse, as both managed to secure deals from the sharks. Meanwhile, the third-generation entrepreneurs behind Pistabarfi went home empty-handed after failing to receive any offers.
Next Episode Precap: In Episode 8, more innovative entrepreneurs will step into the tank with new ideas and business models. It’ll be exciting to see which startups manage to impress the sharks and walk away with an investment.
Keep checking our website for more updates on Shark Tank India Season 5, and if you have any questions or thoughts about Episode 7, drop a comment below!
