by For the first time in the history of Shark Tank India, one set of founders made pitches for two different brands in the same episode. Episode 17 of Season 5 aired on January 27, 2026, and featured pitches from a nasal strip brand, a fashion accessory brand, and a company that organizes destination weddings at affordable prices.
This episode featured some of the most respected Indian entrepreneurs on the panel of sharks (Aman Gupta, Anupam Mittal, Kunal Bahl, Mohit Yadav, and Namita Thapar). To find out which entrepreneurs cracked deals in this episode, keep reading!
Panel of Sharks for Episode 17
- Aman Gupta – Co-founder & CMO, boAt
- Anupam Mittal – Founder, Shaadi.com
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Kunal Bahl – Co-founder, Titan Capital & Snapdeal
- Mohit Yadav – Co-founder, Minimalist
Pitch 1: Pure Flow Tape and Get Snappy (2 Brands)
In a first-of-its-kind scenario, Episode 17 started with one group of founders making pitches for their two brands, Pure Flow Tape and Get Snappy.
- Brand 1: Pure Flow Tape
- Brand Type: Nasal Strips
- Founders: Dev Sharma, Prikshit Batra, and Jashanjot Singh Bindra
- Ask: ₹1 crore for 3.3% equity
The three founders pitched Pure Flow Tape, a brand that makes adhesive nasal strips designed to improve breathing and prevent health issues caused by mouth breathing. They shared revenue figures, sales numbers, and an average order value of ₹1,070, along with their unit economics.
Aman Gupta raised a concern, saying it might not be possible to wear the strips all day. The founders demonstrated the product, and after trying it on, Aman joked that his nose felt “too stretched.” Kunal Bahl asked why they used adhesive instead of magnets; the founders explained that adhesive was better as it allowed improved airflow through the nasal passages.
During their pitch, the founders revealed that they also run another D2C fashion accessories brand called Get Snappy, co-founded by Harshita Joshi, who then entered the tank to make the next pitch.
- Brand 2: Get Snappy
- Brand Type: Fashion Accessories
- Founders: Harshita Joshi, Dev Sharma, Prikshit Batra, and Jashanjot Singh Bindra
- Ask: ₹60 lakhs for 5% equity
Harshita presented Get Snappy, a brand that makes body glue to help women secure their clothes and prevent wardrobe malfunctions. She demonstrated the product live on stage, which led to laughter among the sharks as the strip of her top repeatedly slipped before sticking properly.
She explained that she holds a 10% equity stake in the brand and met her co-founders (Dev, Prikshit, and Jashanjot) at a bar, where they came up with the idea for Get Snappy Glue.
Offer Made by Sharks:
- Aman Gupta: ₹2 crore for 20% equity (combined co-founder equity in both brands)
Final Deal:
- Aman Gupta: ₹2 crore for 20% equity (combined)
Pitch 2: Awayddings
- Brand Type: Destination Weddings at Affordable Prices
- Founders: Ashish Arun Godghate and Vijay Kumar
- Ask: ₹2 crore for 5% equity
Ashish and Vijay entered the tank dancing to dhol beats and introduced their company, Awayddings, which organizes destination weddings for as low as ₹15 lakh. Ashish explained the concept while Vijay revealed he had invested ₹18 lakhs to start the business.
Both founders take a salary of ₹1.5 lakh per month and have an equal 50-50 equity split. They shared that they had earlier diluted 50% equity to raise ₹1.23 crore from another firm but regained 75% equity after restructuring.
Their ₹15 lakh wedding packages include destinations such as Goa and Jaipur, covering stay and food but excluding travel and drinks. Packages range from ₹10 lakh to ₹2 crore based on location and services.
Offer Made by Sharks:
- Aman Gupta: ₹1 crore for 10% equity + ₹1 crore in debt at 10% interest for 2 years
Final Deal:
- Aman Gupta: ₹1 crore for 10% equity + ₹1 crore in debt at 10% interest for 2 years
Episode Summary: Aman Gupta was the only shark to close deals in this episode. He made two strong investments, a combined 20% co-founder equity deal with the founders of Pure Flow Tape and Get Snappy, and another with Awayddings, acquiring a 10% equity stake along with a ₹1 crore loan at 10% interest.
Next Episode Precap: In Episode 18 of Shark Tank India Season 5, viewers will witness more exciting pitches from a beverage brand, a clothing brand, and several other start-ups striving to impress the sharks.
Stay tuned for more updates on Shark Tank India Season 5! If you have questions about Episode 17, drop them in the comments below.
