by Two café owners, an AI-powered creative studio, and a game-changing innovator in car parking were among the participants in Shark Tank India Season 5, Episode 12, which aired on January 20, 2026, on the SET TV channel and simultaneously streamed on the SonyLIV app.
The panel of sharks for Episode 12 included five brilliant business minds of India — Ritesh Agarwal, Aman Gupta, Namita Thapar, Vineeta Singh, and Kunal Bahl. To find out who cracked deals with the pitchers, continue reading below.
Panel of Sharks for Episode 12
- Kunal Bahl – Co-founder, Titan Capital & Snapdeal
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Vineeta Singh – Co-founder & CEO, SUGAR Cosmetics
- Aman Gupta – Co-founder & CMO, boAt
- Ritesh Agarwal – Founder & Group CEO, OYO
Pitch 1: Every Morning Cartel (EMC)
- Brand Type: Café
- Founders: Neel Kanwarjani and Rishi Kanwarjani
- Ask: ₹2 crore for 5% equity
The two founders pitched their café brand Every Morning Cartel (EMC), a specialty coffee brand based in Mumbai, India, known for its artisanal coffee, experimental brews, matcha, and unique food offerings like bagel sandwiches.
They are also popular for their Japanese-inspired coffee and food experience called Omakase, where chefs curate the meal for customers. They invited the sharks to experience Omakase on stage, serving them a three-course meal and coffee. During this, they shared details about their background, sales, and revenue figures.
Offers made by sharks:
- Ritesh Agarwal: ₹1 crore for 10% equity + ₹1 crore as a loan at 9% interest
- Aman Gupta: ₹2 crore for 10% equity
Final Deal:
Ritesh Agarwal and Aman Gupta – ₹2 crore for 12% equity
Pitch 2: Cinefai Studios
- Brand Type: Gen AI-Powered Content Studio
- Founders: Shivam Sharma and Akanksha Dubey
- Ask: ₹1 crore for 5% equity
Two innovators from Mumbai, Shivam and Akanksha, presented their Gen-AI-powered content studio, Cinefai Studios. They showcased a video they created through their AI studio featuring all five sharks as superheroes, which left the panel impressed.
They went on to share their journey. Namita Thapar commented that AI-generated videos often lack emotions. The founders also presented a trailer of Ramayana created through their AI-powered studio. Responding to Aman’s question, they stated that their USP lies in both storytelling and creation. Namita remarked that since many agencies in India already operate in this space, competition is stiff.
Cinefai Studios is a completely bootstrapped company with total revenue of ₹50 lakh so far and a profit margin of around 70%. Their major clients include Pocket FM and Kuku FM.
Offers made by sharks:
- Ritesh Agarwal: ₹50 lakh for 5% equity + ₹50 lakh debt at 9% interest for 5 years
Final Deal:
Ritesh Agarwal – ₹50 lakh for 5% equity + ₹50 lakh debt at 9% interest for 5 years
Pitch 3: Car Sampark Tag
- Brand Type: QR Tag for Wrongly Parked Cars
- Founders: Almas Rizvi and Rahul Jha
- Ask: ₹1 crore for 2% equity
Almas and Rahul pitched Car Sampark Tag, a QR-based tag that allows people to contact the owner of a wrongly parked car via a masked call, ensuring privacy. They demonstrated how the product works to the sharks.
Namita Thapar commented that the concept might not be practical in Indian culture. The tag is priced at ₹499 and comes in a pack of two stickers. The founders shared that they have already sold 5 lakh units, which surprised the sharks due to such impressive sales numbers. The product is available in India, Sri Lanka, and Nepal, with 1 lakh app downloads on the Play Store and positive ratings on Amazon.
Their profit per pack stands at ₹66. While Vineeta was impressed with their innovation, Namita expressed doubts about the scalability of the business.
Offers made by sharks:
- No offers were made, and no deal was finalized.
Episode Summary: Ritesh Agarwal was seen making two notable deals in this episode — one with the café founders of Every Morning Cartel and another with the creative visionaries behind Cinefai Studios. Despite their innovative concept, the founders of Car Sampark Tag did not receive any offer from the sharks.
Next Episode Precap: In Episode 13 of Shark Tank India Season 5, viewers can expect more exciting pitches from innovative entrepreneurs across India.
Stay tuned for more updates related to Shark Tank India Season 5! For any queries regarding Episode 12, feel free to leave a comment below.
