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Shark Tank India Season 4 Episode 9 (16 Jan 2025): Match-Off Pitches, Offers, and Deals – Full Update!

Shark Tank India Season 4 Episode 9 aired on January 16, 2025, delivering an exciting twist with a match-off between two plant-based businesses, Nurturing Green and Kyari. This unique format gave both brands an equal opportunity to pitch their vision, impress the Sharks, and secure investments. Let’s dive into the highlights, offers, and deals that unfolded in this thrilling episode.

Panel of Sharks for Episode 9

The panel of esteemed Sharks included:

  • Kunal Bahl (Co-founder, Titan Capital and Snapdeal)
  • Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
  • Anupam Mittal (Founder, Shaadi.com)
  • Peyush Bansal (Co-founder & CEO, Lenskart)
  • Namita Thapar (Executive Director, Emcure Pharmaceuticals)

Shark Tank India Season 4 Episode 9 (16 Jan 2025) Nurturing Green vs Kyari founders ready for the Match off standing along with anchor Sahiba Bali

The Match-Off Format

Anchor Sahiba Bali introduced the Sharks to a unique match-off format, where two competing brands pitched their ideas for 45 minutes each. The Sharks were required to make investment decisions after hearing both pitches.

Pitch 1: Nurturing Green

Shark Tank India Season 4 Episode 9 (16 Jan 2025) Nurturing Green founders Match off pitch to impress sharks

Founder: Annu Grover
Original Ask: ₹1 crore for 1% equity

Annu Grover, founder of Nurturing Green, kicked off the match-off with a detailed pitch about his plant business. He shared insights into his journey, showcasing his experience in Austria and expertise in the plant gifting and home décor categories.

Key Highlights:

  • Product Differentiation: Nurturing Green specializes in high-end plants and offers an app to help customers maintain plant health.
  • Revenue Insights: The business thrives on quick commerce, with gifting being the top-performing category.
  • Ownership Structure: Annu holds 68% equity, with 32% divided among family, friends, and investors.
  • Unit Economics: While profitable, Anupam Mittal criticized the high salaries of top executives, including Annu’s ₹3.5 lakh monthly salary.

Annu confidently claimed that Kyari lagged 5–7 years behind Nurturing Green in terms of supply chain capabilities. After his time ended, Annu left the stage, and Kyari’s founders took their turn.

Pitch 2: Kyari

Shark Tank India Season 4 Episode 9 (16 Jan 2025) Kyari founders Match off pitch to impress sharks

Founders: Agam Choudhary and Saksham Jain
Original Ask: ₹80 lakhs for 0.8% equity

The duo from Indore presented their innovative indoor plants brand, focusing on self-watering planters and a device called “Hydrate” that monitors plant hydration needs.

Key Highlights:

  • Unique Selling Points: Self-watering planters and cutting-edge devices like “Hydrate” set Kyari apart.
  • Sales Challenges: Unlike Nurturing Green, Kyari isn’t on quick commerce platforms and relies heavily on its website, incurring significant losses.
  • Marketing Expenses: The founders revealed a massive 45% spend on marketing, raising concerns among the Sharks.
  • Salary Structure: Both founders take modest salaries of ₹50,000 per month.

Although they claimed to grow rapidly, Kyari’s high burn rate and lack of profitability concerned the Sharks. After their pitch concluded, it was time for the Sharks to decide.

Shark Tank India Season 4 Episode 9 (16 Jan 2025) Nurturing Green vs Kyari pitches complete recap

Investment Offers and Deals

Nurturing Green

  • Vineeta Singh: ₹50 lakhs for 1.25% equity and ₹50 lakhs as debt at 10% interest for three years.
  • Anupam Mittal: Declined, citing a lack of profitability in the category.
  • Peyush Bansal and Kunal Bahl: Both opted out, stating they didn’t see the business as investable.
  • Namita Thapar: Declined due to a lack of conviction.

Final Deal: Annu accepted Vineeta Singh’s offer of ₹50 lakhs for 1.25% equity and ₹50 lakhs as debt at 10% interest.

Kyari

  • Vineeta Singh: Declined due to high marketing and salary expenses.
  • Anupam Mittal: Declined, citing difficulties in recouping his investment.
  • Namita Thapar: Opted out, stating similar concerns.
  • Peyush Bansal and Kunal Bahl: Jointly offered ₹4 crores for 8.88% equity.

Final Outcome: The Kyari founders declined the offer, leaving without a deal.

Episode Highlights

  1. Unique Match-Off Format: A refreshing twist to the pitching process.
  2. Nurturing Green’s Win: Securing Vineeta Singh’s investment solidified its position as the more established brand.
  3. Kyari’s Innovation: Despite no deal, their self-watering planters and “Hydrate” device stood out.
  4. Sharks’ Tough Love: The panel emphasized profitability and sustainable growth, challenging both brands to refine their models.

What’s Next?

As Shark Tank India Season 4 progresses, viewers can expect more innovative pitches and fierce competition. Will Kyari overcome its challenges and return stronger? How will Nurturing Green leverage its new partnership with Vineeta Singh? Stay tuned for the next episode!

By admin

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