The latest episode of Shark Tank India Season 4 Episode 5, which aired on 10 January 2025, brought an exciting mix of innovation, drama, and insightful feedback. Featuring pitches from a Stress Relief Solutions provider, a Luxury Lifestyle Skincare brand, and a Grocery Store chain, this episode kept the Sharks and viewers engaged. With the spotlight on brilliant ideas and entrepreneurial spirit, let’s dive into all the pitches, offers, and deals that made this episode memorable.
Panel of Sharks for Episode 5
The Sharks for this episode included:
- Aman Gupta (Co-founder & CMO, boAt)
- Azhar Iqubal (Co-founder & CEO, InShorts)
- Kunal Bahl (Co-founder, Titan Capital and Snapdeal)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Pitch 1: InnerGize
- Brand Type: Stress Relief Device
- Founders: Mitansh Khurana, Shalmali Kadu, and Dr. Siddhant Bhargava
- Original Ask: ₹54 Lakhs for 1.5% Equity
The founders presented a patented mental health wearable designed to reduce stress, showcasing impressive results from 1,100 test users. A live demo of the device wowed the Sharks, while Dr. Siddhant’s emotional backstory of battling Lupus and Stage 2 Thyroid Cancer touched hearts.
Shark Offers:
- Ritesh Agarwal: ₹54 Lakhs for 1.5% Equity
- Aman Gupta: ₹54 Lakhs for 2.5% Equity
- Azhar Iqubal: ₹54 Lakhs for 1.5% Equity
Final Deal:
A joint deal with Aman Gupta, Azhar Iqubal, and Ritesh Agarwal for ₹1 Crore for 4.2% Equity.
Pitch 2: Personal Touch Skincare
- Brand Type: Luxury Lifestyle Skincare Products
- Founders: Ashish Jawa and Aditi Jawa
- Original Ask: ₹1.2 Crore for 1% Equity
This skincare brand’s pitch had a mix of humor and drama but raised concerns among the Sharks due to questionable social media metrics and poor attribution analysis. Despite giving product samples and gift hampers, they failed to convince the Sharks of their brand’s potential.
Shark Feedback:
- Vineeta Singh: Serious doubts about their data integrity.
- Kunal Bahl: Criticized their lack of brand focus.
- Aman Gupta, Ritesh Agarwal, and Azhar Iqubal: Highlighted missing attention to detail.
Final Verdict:
No deal was made. The founders left frustrated after Vineeta Singh debunked their claims using Shopify data.
Pitch 3: KIWI Kisan Window
- Brand Type: Grocery Store Chain
- Founders: Nupur Agarwal and Abhinav Ahluwalia
- Original Ask: ₹50 Lakhs for 1% Equity
Positioned as India’s answer to Trader Joe’s, KIWI Kisan Window impressed the Sharks with its concept of sourcing food products from across India. With 8 retail stores, an online platform, and 3 lakh orders processed, the founders demonstrated solid unit economics and potential for growth.
Shark Offers:
- Aman Gupta & Azhar Iqubal: ₹50 Lakhs for 2% Equity
- Kunal Bahl: ₹1.25 Crore for 5% Equity or ₹2.5 Crore for 10% Equity
Final Deal:
A deal was closed with Kunal Bahl for ₹2.5 Crore for 10% Equity.
Key Highlights of the Episode
- The InnerGize deal was the standout moment, showcasing innovation in stress management.
- Personal Touch Skincare struggled with transparency, leading to a missed opportunity.
- KIWI Kisan Window showed great potential as an emerging grocery chain and secured a promising deal.