The much-awaited Shark Tank India Season 4 Episode 38 is set to air on February 26, 2025, at 8:00 PM IST on Sony Liv. In this episode, three innovative start-ups from different sectors—a Social Start-up, a Nature-Based Nutrition Brand, and a Healthy Snacks Brand—will pitch their businesses to some of India’s top investors.
The Sharks’ panel for this episode includes:
- Anupam Mittal (Founder, Shaadi.com)
- Kunal Bahl (Co-founder, Titan Capital & Snapdeal)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Let’s dive into the pitches, founders, and the biggest concerns raised by the Sharks in this exciting episode!
Pitch 1: Cograd – A Social Start-up Transforming Rural Education
- Brand Name: Cograd
- Industry: Social Start-up (Education & Teacher Training)
- Founders: Saurabh Yadav and Himanshu Chaurasia
The first pitch of Shark Tank India Season 4 Episode 38 comes from Cograd, a social start-up focused on providing affordable education to students in villages and training rural teachers.
What Makes Cograd Unique?
✔ Transforming Rural Schools: Cograd rents non-functional schools in villages and upgrades them into high-quality education centres.
✔ Medha AI – An Offline AI Tool for Teachers: Their AI-powered tool, Medha AI, assists teachers in creating lesson plans, assignments, and assessments without requiring the internet.
✔ Impact & Reach: Cograd currently operates in 16 schools, impacting over 8,000 students with a monthly fee of just ₹500 per student.
Sharks’ Concerns:
❌ Scalability & Funding: Can Cograd expand beyond 16 schools while maintaining quality?
❌ Sustainability Model: Will the ₹500 monthly fee be enough to keep the business profitable in the long run?
Will the Sharks invest in Cograd’s mission to revolutionize rural education? Stay tuned!
Pitch 2: Earthful – A Nature-Based Nutrition Brand
- Brand Name: Earthful
- Industry: Health & Nutrition
- Founders: Sai Sudha Gogineni and Veda Gogineni
The second pitch of the episode is from Earthful, a nature-based nutrition brand that creates plant-based supplements and herbal solutions for health-conscious consumers.
What Makes Earthful Unique?
✔ Naturally Sourced Ingredients: Their iron supplements are extracted from curry leaves, unlike synthetic lab-made alternatives.
✔ Tailored Family Nutrition: They provide customized nutrition solutions for all age groups.
✔ Chemical-Free Capsules: Even the capsule shells are made from plant cellulose, making them 100% vegan and natural.
✔ Menopausal Support for Women: Their herbal menopause supplements are designed to help women transition smoothly without side effects.
Sharks’ Concerns:
❌ Market Competition: With many players in the plant-based nutrition space, how will Earthful differentiate itself?
❌ Customer Trust & Awareness: How will they educate Indian consumers about the benefits of plant-based nutrition over traditional supplements?
Will the Sharks be convinced to invest in Earthful’s mission to provide clean, natural, and effective supplements?
Pitch 3: Eat Better Co – A Healthy Snacks Brand
- Brand Name: Eat Better Co
- Industry: Healthy Snacks
- Founders: Shaurya Kanoria, Vidushi Kanoria, and Mridula Kanoria
The final pitch of Shark Tank India Season 4 Episode 38 features Eat Better Co, a healthy snacks brand that aims to revolutionize India’s snacking habits with clean and nutritious options.
What Makes Eat Better Co Unique?
✔ No Unhealthy Ingredients: Their snacks are free from unhealthy oils and processed sugar.
✔ Healthy Laddoos & Namkeen: They provide traditional Indian snacks with a modern, health-conscious twist.
✔ Massive Growth: Eat Better Co has already acquired over 3 lakh customers.
✔ From Home Kitchen to Large Facility: What started in a small home kitchen is now a 20,000 sq. ft. manufacturing unit.
Sharks’ Concerns:
❌ Scalability & Distribution: Can they sustain growth and expand into retail stores and online platforms efficiently?
❌ Pricing Strategy: Will their pricing remain affordable for mass-market consumers while maintaining premium quality?
Anupam Mittal praised Mridula Kanoria, calling her an inspiration for Indian women entrepreneurs. He also acknowledged the ₹100 crore valuation of Eat Better Co, proving their strong market presence.
Will the Sharks invest in Eat Better Co’s mission to make India snack healthier?
Final Thoughts – Who Will Secure a Deal?
With three innovative start-ups in the spotlight, Shark Tank India Season 4 Episode 38 promises an exciting battle for investments. Here’s a quick prediction:
- Cograd 🏫 might struggle to secure funding due to scalability concerns, but its social impact could attract a strategic investor.
- Earthful 🌿 has strong potential if it can prove product differentiation and customer adoption in the growing wellness industry.
- Eat Better Co 🥗 seems to have the most investor interest, given its large customer base and strong market validation.
Which start-up are you most excited about? Drop your predictions in the comments!