The much-anticipated Shark Tank India Season 4 Episode 23 is set to air on February 5, 2025, at 8:00 PM IST exclusively on the Sony LIV App. This episode will showcase three unique pitches, each presenting innovative business ideas across different industries. From adventure apparel designed for Indian riders to coworking spaces catering to micro-businesses and an undergarment liquid detergent brand, the episode promises an exciting mix of entrepreneurial spirit and intense negotiations.
Meet the Sharks for Episode 23
This episode features a power-packed panel of investors, also known as the “Sharks”:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Peyush Bansal (Co-founder & CEO, Lenskart)
Now, let’s dive into the exciting business pitches that took center stage in Shark Tank India Season 4 Episode 23.
Pitch 1: Wanderlooms – Adventure Apparel and Merchandise Brand
- Founders: Prateek Vats and Deepesh Shrivastava
- Industry: Adventure apparel for Indian riders
About the Pitch:
Prateek and Deepesh introduced Wanderlooms, an adventure apparel and merchandise brand catering to Indian riders. They emphasized their products’ comfort, utility, and style, making them perfect for India’s climate.
Key Product Highlights:
- Riding Jerseys: Designed with mesh panels for increased airflow and a reflective strip to improve visibility for night riders.
- Bandanas: Sweat-resistant and odor-free, ideal for long rides.
- B2B Business: The brand has strong partnerships with major two-wheeler automobile companies and is featured in international rallies like Baja and Dakar.
- Expansion Plans: They aim to introduce gear for cycling and hiking, broadening their adventure product line.
Sharks’ Reactions:
While the founders showcased impressive features, Anupam Mittal was unimpressed with their merchandise and jokingly commented, “Even prisoners get better-quality mugs in jail!” His reaction suggested concerns about product quality and branding.
Pitch 2: AltF Coworking – Coworking Spaces for Micro-Businesses
- Founders: Yogesh Arora and Sarthak Chhabra
- Industry: Budget-friendly coworking spaces for small businesses
About the Pitch:
Yogesh and Sarthak presented AltF Coworking, a brand that provides affordable private spaces for micro-businesses while maintaining a high level of professionalism.
Key Business Highlights:
- Founded in 2016, the company started with just two seats in a basement and has now grown to 12 locations with 7,000+ seats.
- Expansion: They have signed leases for six new locations, adding 4,000 more seats.
- Vision: To offer a “macro feel” to every micro-business in every Indian city.
- Interesting Fact: Peyush Bansal revealed that he had personally used AltF’s coworking spaces in the past!
Sharks’ Concerns:
The Sharks appreciated the growth but questioned their scalability, revenue model, and competition in India’s highly competitive coworking space market.
Pitch 3: Ugees – India’s First Undergarment Liquid Detergent Brand
- Founders: Rahul Tyagi and Samiksha Yadav
- Industry: FMCG – Specialized undergarment liquid detergent
About the Pitch:
Rahul and Samiksha introduced Ugees, claiming it as India’s first dedicated undergarment liquid wash. Their pitch highlighted the health hazards posed by regular detergents, which contain harmful chemicals that may cause itching, rashes, and urinary tract infections (UTIs).
Key Product Highlights:
- Fast Action: Cleans and disinfects undergarments in just 30-40 seconds.
- Market Potential: The global liquid detergent market is worth ₹2 lakh crore, and they aspire to be a significant player in this space.
- Sales & Reach: Already sold to over 1 lakh customers across India.
Sharks’ Reactions:
While the idea seemed innovative, Anupam Mittal humorously questioned its necessity, saying, “What’s next? A different liquid detergent for every finger?” This reflected his scepticism about whether Indian consumers would adopt a specialized detergent for undergarments when regular detergents are widely used.
Final Thoughts – What to Expect?
Shark Tank India Season 4 Episode 23 delivered an exciting mix of adventure apparel, innovative workspaces, and a unique FMCG product. Each pitch brought fresh business ideas, but the Sharks remained critical, questioning scalability, product quality, and consumer demand.
As the episode unfolds, viewers can expect intense negotiations, strategic investments, and possibly some rejections. Will any of these brands secure a deal, or will they leave the tank empty-handed? Tune in to Sony LIV on 5th February 2025 at 8:00 PM IST to find out!