Shark Tank India Season 4 Episode 20 is set to air on January 31, 2025, at 8:00 PM IST exclusively on Sony Liv App. This episode will feature three exciting pitches from entrepreneurs looking to secure investments from the panel of Sharks. The brands pitching tonight include a vacation wear brand, a luxury perfume brand, and an innovative self-publishing platform.
Panel of Sharks for Episode 20:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Peyush Bansal (Co-founder & CEO, Lenskart)
- Varun Dua (Founder & CEO, Acko General Insurance)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Pitch 1: WomanLikeU
- Brand Type: Vacation Wear Brand
- Founders: Zoheib Jilani and Shrijal Dave
Zoheib and Shrijal presented their vacation wear brand, WomanLikeU, designed specifically for Indian women’s unique body types. Their platform features a body type calculator on their website, allowing customers to identify their body type and browse collections curated by stylists for a personalized shopping experience.
The company initially focused on swimwear, believing that if they could win over customers with perfectly fitted swimwear, they could expand successfully into dresses, co-ord sets, and essentials.
Key Highlights:
- Over 40,000 women served within 27 months.
- Vision: To become the one-stop vacation wear brand in the next five years.
- Live Demo: Female models showcased their best swimwear and vacation outfits.
- Vineeta Singh revealed she already purchased one of their swimsuits and sarong and loved it.
However, Anupam Mittal raised a concern, asking if the body type calculator objectifies women rather than empowering them.
Pitch 2: EM5
- Brand Type: Perfume Brand
- Founder: Shashank Chourey
Shashank Chourey, an entrepreneur from Indore, pitched EM5, a luxury perfume brand that offers high-quality fragrances at affordable prices. Unlike many other brands, EM5 has its own manufacturing unit, allowing them to maintain quality while keeping costs low.
Key Highlights:
- Simplistic and minimal packaging to keep focus on the product.
- Current revenue run rate: ₹1.7 crore per month within just two years of launch.
- Sharks’ Reaction: Peyush Bansal and Aman Gupta loved the fragrance of the perfume samples provided.
Despite the strong numbers and great fragrances, some Sharks raised concerns about brand differentiation in an already competitive perfume market.
Pitch 3: BookLeaf Publishing
- Brand Type: Self-Publishing Platform
- Founders: Musavir Khurshid and Shivangi Verma
Musavir and Shivangi pitched BookLeaf Publishing, a self-publishing platform designed to give complete control to authors over their cover design, content, and sales.
Key Highlights:
- Books are published within 7 to 10 days.
- 100% royalty to authors—a unique selling point.
- Works on a print-on-demand model to avoid excess inventory.
- Since 2020, they have published over 15,000 books across the USA, UK, and India.
- Authors have earned over ₹9 crore from book sales through the platform.
Their vision is to revolutionize the publishing industry, ensuring that writers have full control over their work without needing to rely on traditional publishing houses.
While the concept impressed the Sharks, concerns were raised about scalability and competition in the self-publishing space.
What to Expect in Episode 20?
Which of these three businesses will secure an investment from the Sharks? Will WomanLikeU’s vacation wear brand attract investors? Will EM5’s perfumes stand out in the competitive fragrance industry? Can BookLeaf Publishing convince the Sharks to back their self-publishing revolution?
Find out in Shark Tank India Season 4 Episode 20, airing on January 31, 2025, at 8:00 PM IST on Sony Liv App.