by Episode 31 of Shark Tank India Season 5, aired on February 16, 2026, featured three unique business pitches from innovative Indian start-ups. The brands that presented their ideas were Rosada, Kreo, and Artociti.
The episode highlighted impressive creativity across premium kids’ accessories, gaming technology, and artistic home décor. Read on to find out which entrepreneurs managed to secure investment from the sharks.
Panel of Sharks for Episode 31
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Aman Gupta – Co-founder & CMO, boAt
- Ritesh Agarwal – Founder & Group CEO, OYO
- Kunal Bahl – Co-founder, Titan Capital & Snapdeal
- Vineeta Singh – Co-founder & CEO, SUGAR Cosmetics
Pitch 1: Artociti
- Brand Type: 3D Wall Relief Murals for Home Decor
- Founders: Indrajeet Kumar and Swatiki Prakash
- Ask: ₹1 crore for 3% equity
A husband-wife duo from Jharkhand entered the tank to pitch their home décor brand Artociti, which creates and sells relief murals and other art-inspired décor products. Their paintings start at ₹19,000 with free shipping. The founders revealed that murals contribute to 80% of their business, with an average order value of ₹8,000. Their orders mainly come from Tier 1 and Tier 2 cities.
The sharks appreciated the brand’s aesthetic website design and strong sales numbers. Artociti operates as a completely bootstrapped venture.
Offers Made by Sharks:
- Vineeta Singh and Namita Thapar (joint offer): ₹1 crore for 7.5% equity + 2% royalty till ₹1.5 crore is recouped.
Final Deal:
- Vineeta Singh and Namita Thapar – ₹1 crore for 7.5% equity + 2% royalty till ₹1.5 crore is recouped.
Pitch 2: Kreo
- Brand Type: Gaming Technology Company
- Founders: Ishan Sukul and Himanshu Gupta
- Ask: ₹2 crores for 1% equity
Founders Ishan and Himanshu presented Kreo, a premium gaming tech brand offering high-quality gaming equipment at affordable prices. The entrepreneurs shared that their venture, started in early 2022, has achieved ₹70 crores in revenue over three years.
Kreo currently competes with major international brands like Razer and Logitech, with 84 SKUs in their product lineup. The founders highlighted their unique marketing strategy that involves interacting with gamers directly in chat groups.
Aman Gupta raised concerns about the decline in India’s PC gaming segment, but the founders confidently stated that the market is growing. The sharks praised the quality of Kreo’s keyboards, comparing them favourably to premium brands.
Offer Made by Sharks:
- Ritesh Agarwal: ₹1 crore for 1% equity + ₹1 crore in debt at 9% interest for three years.
Final Deal:
- Ritesh Agarwal – ₹1 crore for 1% equity + ₹1 crore debt at 9% interest for three years.
Pitch 3: Rosada
- Brand Type: Premium Customized Bags and Accessories for Kids
- Founders: Bhupesh Agarwal and Shalu Agarwal
- Ask: ₹1.25 crores for 4% equity
An entrepreneurial couple pitched their brand Rosada, a Kolkata-based company specializing in high-quality, customizable bags and accessories for kids. The brand enjoys immense popularity among celebrity clients, including Kareena Kapoor Khan, Shilpa Shetty Kundra, and Nidhi Bansal.
Their best-selling product is their signature tote bag, priced between ₹1,090 and ₹1,390. Rosada means “pink” in French, which inspired the brand name. Ninety percent of Rosada’s revenue comes directly from its official website.
The business is bootstrapped, with Shalu owning 90% equity and Bhupesh holding 10%. Their average order value stands at ₹1,910 with an impressive 31% repeat customer rate, which highly impressed the sharks.
Offers Made by Sharks:
- Ritesh Agarwal: ₹1.25 crores for 12.5% equity
- Namita Thapar and Aman Gupta (joint offer): ₹1.25 crores for 6% equity + 2% royalty till ₹1.25 crores is recouped
- Namita Thapar, Ritesh Agarwal, and Aman Gupta (joint offer): ₹1.25 crores for 5% equity + 2% royalty till ₹1.25 crores is recouped
Final Deal:
- Namita Thapar, Ritesh Agarwal, and Aman Gupta – ₹1.25 crores for 5% equity + 2% royalty till ₹1.25 crores is recouped.
Next Episode Preview: Episode 32 of Shark Tank India Season 5 will feature three more exciting business ideas entering the tank. Viewers can expect more innovative pitches, strategic negotiations, and some high-stakes deals. Stay tuned to find out which brands impress the sharks next.
Keep following for daily Shark Tank India Season 5 written updates, pitch breakdowns, and deal summaries. For questions about Episode 31, share your thoughts in the comments below.
