by A match-off took place between two brands in the shapewear category in Episode 22 of Shark Tank India Season 5, which aired on February 3, 2026. Pitches from Krvvy and Invogue were seen making strong efforts to impress the panel of sharks, and by the end of the match-off, both brands received some exciting offers.
The match-off between Krvvy and Invogue also highlighted how experience impacts business, as it was a battle between young entrepreneurs and industry veterans. Although the shapewear category usually attracts female business tycoons, even the male sharks showed great interest in cracking a deal with the pitchers.
Episode 22 began with host Aditya Kulshrestha entering the tank and announcing that a match-off would take place between two shapewear brands. The founders of Krvvy and Invogue then entered the tank, and the rules of the match-off were explained.
Rules for the Match-off
- Both shapewear brands would make their pitches one by one.
- Each company would have 40 minutes to present its pitch.
- After 35 minutes, the sharks could use the remaining 5 minutes to ask questions.
- Deals would be offered only after both brands had presented.
- Who pitched first was decided by a coin toss.
The toss for the match-off took place, and the founders of Krvvy won the toss. They pitched first, while the Invogue founders waited outside the tank for their turn.
Panel of Sharks for Episode 22
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Anupam Mittal – Founder, Shaadi.com
- Aman Gupta – Co-founder & CMO, boAt
- Vineeta Singh – Co-founder & CEO, SUGAR Cosmetics
- Kanika Tekriwal – CEO & Founder, JetSetGo
Pitch 1: Krvvy
Brand Type: Size-inclusive innerwear brand
Founders: Anant Bhardwaj and Yash Goyal
Ask: ₹1.2 crore for 2% equity
Anant and Yash pitched their size-inclusive women’s innerwear brand, Krvvy, which specializes in shapewear that can be worn not only on special occasions but also daily. They provided samples to the sharks, who appreciated the quality and packaging.
The founders explained how they started the business despite being men with no female co-founder. They shared that they are in the innerwear segment, where shapewear is a key subcategory.
They presented detailed revenue and sales data, revealing that shapewear contributes 42% to their revenue, accessories 5%, bras 33%, and their innerwear range 15%.
After their pitch, the sharks cleared their doubts with Anant and Yash before the Krvvy founders stepped out of the tank, making way for Invogue’s pitch.
Pitch 2: Invogue
Brand Type: Shapewear brand
Founders: Ragini Saxena and Maadhav Saxena
Ask: ₹50 lakh for 1.25% equity
The two 25-year-old founders, Ragini and Maadhav, pitched their shapewear brand Invogue, which offers innerwear, shapewear, body shapers, tummy tuckers, and bras. They provided product samples and discussed pricing with the sharks.
During introductions, Maadhav and Ragini mentioned that they have been dating for the past eight years, which amused the sharks. The panel complimented Ragini on her strong brand promotion skills.
The duo shared their revenue figures, surprising the sharks with a positive EBITDA of 22%. They also revealed that they recently signed Malaika Arora as their brand ambassador.
Offers Made to Both Companies
Offers for Krvvy:
- Namita Thapar: ₹1.2 crore for 3% equity
- Anupam Mittal: ₹2 crore for 5% equity
Final Deal:
- Namita Thapar closed the deal at ₹1.2 crore for 3% equity.
Offers for Invogue:
- Aman Gupta: ₹2 crore for 20% equity
- Aman Gupta: ₹1 crore for 10% equity
Final Deal:
- Aman Gupta sealed the deal at ₹2 crore for 15% equity.
Episode Summary: The match-off in the shapewear category ultimately favoured Krvvy, as its founders secured a remarkable deal with Namita Thapar at ₹1.2 crore for just 3% equity. Meanwhile, Invogue’s founders accepted Aman Gupta’s offer of ₹2 crore for 15% equity, which took a significant portion of their founder ownership.
Next Episode Precap: In Episode 23 of Shark Tank India Season 5, three more exciting start-ups will enter the tank to pitch their innovative ideas to the sharks.
Stay tuned for more updates from Shark Tank India Season 5! For queries related to Episode 22’s match-off, drop your comments below.
