The latest Shark Tank India Season 4 Episode 50, aired on 14 March 2025, brought an exciting mix of unique and bold pitches, making it one of the most intriguing episodes of the season. From a sexual wellness brand to a fetish fashion business and a liquor company, the sharks were in for some unconventional investment opportunities. However, despite impressive presentations, no deals were made in this episode.
Let’s dive into the full written update, covering the three pitches, sharks’ reactions, and the final verdict on investments.
Pitch 1 – Nooky (Sexual Wellness Brand)
Panel of Sharks for This Pitch:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Peyush Bansal (Co-founder & CEO, Lenskart)
- Varun Dua (Founder & CEO, Acko General Insurance)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Founders & Ask:
- Brand Name: Nooky
- Founders: Saurabh Tyagi and Dr. Rekha Lohkna
- Original Ask: ₹60 Lakhs for 1% Equity
About the Brand:
Nooky is a sexual wellness brand that enhances couples’ intimate moments with mood-boosting chocolates and aphrodisiac paan. These products are designed to increase energy, reduce stress, and enhance arousal.
Their sales figures were impressive, with 1.2 lakh chocolates sold in just 9 months. They also cater to different demographics with customized packs for men, women, and the LGBTQ+ community.
Sharks’ Reactions & Verdict:
- Aman Gupta: Opted out, citing potential legal issues in the future.
- Varun Dua: Wasn’t confident about the scalability of the brand.
- Anupam Mittal: Didn’t like the taste or effectiveness of the chocolates.
- Vineeta Singh: Found the category too risky for investment.
- Peyush Bansal: Stated he doesn’t invest in addictive product categories.
Final Verdict: ❌ No deal was made.
Pitch 2 – Subculture (Fetish Fashion & Kink Brand)
Panel of Sharks for This Pitch:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Kunal Bahl (Co-founder, Titan Capital & Snapdeal)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Ritesh Agarwal (Founder & Group CEO, OYO)
Founders & Ask:
- Brand Name: Subculture
- Founder: Randhir Pratap Singh
- Original Ask: ₹50 Lakhs for 7% Equity
About the Brand:
Subculture is a BDSM-inspired fashion and fetish brand, manufacturing 80+ products in Jaipur. Their product line includes latex suits, chokers, whips, harnesses, mouth gags, and other BDSM-related accessories. The brand, launched in February 2021, has gained 60% of its customer base from the LGBTQ+ community.
Randhir impressed the sharks with his bold business model, but the niche nature of the brand raised concerns.
Sharks’ Reactions & Verdict:
- Namita Thapar: Believed India wasn’t ready for this category.
- Ritesh Agarwal: Thought the total addressable market was too small.
- Kunal Bahl: Found the category too niche for investment.
- Anupam Mittal: Felt the business didn’t need investors at this stage.
- Aman Gupta: Chose to stay out.
Final Verdict: ❌ No deal was made.
Pitch 3 – Woodsmen Mountain Whiskey (Liquor Brand)
Panel of Sharks for This Pitch:
- Aman Gupta (Co-founder & CMO, boAt)
- Azhar Iqubal (Co-founder & CEO, InShorts)
- Kunal Bahl (Co-founder, Titan Capital & Snapdeal)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Founders & Ask:
- Brand Name: Woodsmen Mountain Whiskey
- Founder: Shivam Ginglani
- Original Ask: ₹1.5 Crores for 0.5% Equity
About the Brand:
Woodsmen Mountain Whiskey is an Indian liquor brand, producing Himalayan Mountain Whiskey, made with Himalayan water and malt. Their whiskey is light-bodied, flavorful, and extra smooth.
Their distribution covers 1000+ wine shops in four cities, selling over 50 lakh bottles in three years. The sales numbers impressed the sharks, but concerns over valuation arose.
Sharks’ Reactions & Verdict:
- Kunal Bahl: Felt the valuation was too high.
- Ritesh Agarwal: Lacked industry knowledge, so he opted out.
- Vineeta Singh: Was concerned about the future growth of the brand.
- Aman Gupta: Found the liquor category risky.
- Azhar Iqubal: Didn’t have expertise in this business.
Final Verdict: ❌ No deal was made.
Episode Recap – A No-Deal Episode!
Despite bold and unconventional business ideas, none of the start-ups secured investments. Here’s why:
❌ Nooky (Sexual Wellness Brand): Investors were concerned about legal issues and market demand.
❌ Subculture (Fetish Fashion): Considered too niche and not scalable.
❌ Woodsmen Mountain Whiskey: The valuation was too high, leading to no offers.
Even though no deals were made, all three pitches showcased India’s evolving business landscape, where taboo and luxury markets are starting to make their mark.
What’s Next on Shark Tank India?
With Episode 50 ending without a deal, the question remains: Will the next episode bring a breakthrough investment? Stay tuned for Shark Tank India Season 4 Episode 51 to see more exciting pitches!