The latest episode of Shark Tank India Season 4 Episode 49, airing on March 13, 2025, at 8:00 PM IST exclusively on Sony LIV, will feature three exciting business pitches. Viewers can look forward to innovative ideas from a Men’s Clothing Brand, a Healthy Snacks Brand, and India’s First DNA Test for Dogs!
With an interesting mix of fashion, health, and pet care, the Sharks had plenty to analyse, critique, and debate. Let’s break down all the pitches, the founders’ stories, and the Sharks’ biggest concerns!
Panel of Sharks for Episode 49
The Sharks on the panel for this episode were:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Kunal Bahl (Co-founder, Titan Capital & Snapdeal)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Viraj Bahl (Founder & Managing Director, VRB Consumer)
With this diverse mix of investors, the episode was filled with tough questions, inspiring stories, and insightful business strategies.
Pitch 1: The Bear House – A Stylish Men’s Clothing Brand
- Founders: Harsh Somaiya & Tanvi Somaiya
- Brand Type: Men’s Clothing Brand
Harsh and Tanvi stepped onto the Shark Tank stage with their brand The Bear House, a men’s clothing company inspired by European fashion trends. Their focus is on minimalist, high-quality fashion, with the brand ethos being “Less is More.”
Key Highlights of the Pitch:
- A mini fashion show was organized, where male models showcased The Bear House collection.
- The Sharks were provided with fabric samples, and Namita Thapar praised the high-quality stitching.
- Harsh shared his entrepreneurial journey, explaining how he started a clothing factory at the age of 24 but suffered losses of ₹18-19 crores after taking domestic orders.
- His uncle invested ₹25 crores in his factory, and Harsh made it his mission to repay the debt before launching The Bear House.
Sharks’ Concerns & Feedback:
- Anupam Mittal appreciated Harsh’s honesty and his resilience in overcoming financial challenges.
- Aman Gupta and Kunal Bahl questioned the scalability and pricing strategy of the brand.
🔥 Will The Bear House secure an investment from the Sharks? Find out in tonight’s episode!
Pitch 2: FitFeast – Protein-Packed Healthy Snacks
- Founder: Aditya Poddar
- Brand Type: Healthy Snacks Brand
Aditya introduced FitFeast, a brand that aims to make protein-rich snacks tasty and convenient. The company offers a variety of high-protein products, including:
- Protein Peanut Butter
- Protein Malai Kulfi
- Protein Chips
Key Highlights of the Pitch:
- The Sharks were given samples of FitFeast snacks, and Anupam Mittal loved the taste of the chips.
- Aman Gupta commented that the chips tasted like regular chips, to which Aditya responded, “These contain as much protein as 100 grams of cheese!”
- Aditya shared his personal weight-loss journey, explaining how he lost 20 kg (from 90 kg to 70 kg) by adopting a high-protein diet.
Sharks’ Concerns & Feedback:
- Namita Thapar questioned whether FitFeast could truly stand out in the crowded health-food market.
- Viraj Bahl, as a consumer-brand expert, analyzed the pricing and product differentiation.
⚡ Will FitFeast land a deal with a Shark? Stay tuned to find out!
Pitch 3: Urban Animal – India’s First DNA Test for Dogs
- Founders: Akash Murali & Arunav Vaish
- Brand Type: DNA Testing for Dogs
Akash and Arunav introduced Urban Animal, a ground-breaking DNA testing service for dogs. Their technology helps pet owners detect up to 134 genetic diseases in their dogs, making it easier to prevent and manage health risks.
Key Highlights of the Pitch:
- The Sharks were intrigued by the unique concept of DNA testing for dogs.
- Anupam Mittal appreciated their focus on pet care but doubted their struggle and market fit.
Sharks’ Concerns & Feedback:
- Kunal Bahl asked about customer demand and pricing, questioning how many pet owners would actually pay for a dog DNA test.
- Namita Thapar wondered if this was a niche product that wouldn’t scale beyond high-income pet owners.
🐶 Will Urban Animal prove its market potential and secure funding? Watch the episode to find out!
What to Expect in Tonight’s Episode?
🔥 Three exciting business pitches with unique ideas in fashion, food, and pet care!
🔥 Harsh’s inspiring business comeback story at The Bear House.
🔥 A major debate over FitFeast’s protein snack differentiation.
🔥 A shocking twist as Namita Thapar questions Urban Animal’s scalability.
Will any of these start-ups secure a game-changing investment? Find out tonight at 8:00 PM on Sony LIV!