The latest episode of Shark Tank India Season 4 Episode 44, airing on March 6, 2025, at 8:00 PM IST on Sony LIV, brings three exciting business pitches. Viewers will witness innovative start-ups across three diverse categories—a nutrition mix brand, a premium spices brand, and a youth-focused hotel chain.
The Sharks for this episode include:
- Aman Gupta (Co-founder & CMO, boAt)
- Azhar Iqubal (Co-founder & CEO, InShorts)
- Kunal Bahl (Co-founder, Titan Capital and Snapdeal)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Let’s dive into all the pitches, founders, and the biggest concerns raised by the Sharks in Shark Tank India Season 4 Episode 44.
💡 Pitch 1: Good Monk – A Revolutionary Nutrition Mix Brand
- Founders: Amarpreet Singh Anand and Sahiba Kaur
- Brand Type: Nutrition Mix Powder
- Original Ask: To be revealed on the show
The first pitch comes from Good Monk, a brand specializing in nutrition mix powders designed by expert nutritionists and food technologists. Their formula provides essential vitamins, minerals, fiber, probiotics, and Ayurvedic herbs without altering the taste, color, or smell of food.
🚀 USP (Unique Selling Propositions) of Good Monk:
✔️ No added white sugar, artificial colours, or preservatives
✔️ Clinically tested formula—95% of users reported improved energy, immunity, and gut health
✔️ Variants for all age groups, including a Good Monk Healthy 50+ Nutrition Mix for individuals over 50
✔️ Impact so far: Positively transformed 40,000+ families in just 1.5 years
🔍 Sharks’ Biggest Concerns:
🦈 Market Competition: With many established health and nutrition brands, how does Good Monk plan to differentiate itself?
🦈 Consumer Behaviour: Since people are sceptical about nutrition powders, how do they plan to educate and build trust with Indian consumers?
🦈 Scalability: Will their formula remain affordable and effective as they scale across different cities?
🌶️ Pitch 2: Tulua – A Premium Spices Brand
- Founder: Richy Dave (alongside her father)
- Brand Type: Spices & Ready-to-Cook Pastes
- Original Ask: To be revealed on the show
The second pitch is from Tulua, a brand that produces pure, unadulterated spices and ready-to-cook pastes. Founder Richy Dave and her father showcased their brand’s vision of providing authentic and high-quality spices, ensuring a traditional yet modern culinary experience.
Richy’s father revealed an emotional yet inspiring twist—although he is the father, he works as an employee under his daughter and takes pride in her leadership. The Sharks found this heart-warming and empowering, appreciating how the brand embraces family entrepreneurship.
🌟 USP (Unique Selling Propositions) of Tulua:
✔️ 100% Pure Spices—No additives or preservatives
✔️ Ready-to-Cook Pastes—Aimed at making Indian cooking easier and more convenient
✔️ Strong brand story—Empowering a father-daughter duo in business
🔍 Sharks’ Biggest Concerns:
🦈 Brand Differentiation: The Indian spice market is saturated. How does Tulua stand out against big names like MDH, Everest, and Catch?
🦈 Retail Expansion: While online sales may be easier, how does Tulua plan to enter physical retail stores nationwide?
🦈 Production Scaling: Can they maintain their quality and purity while expanding production?
🏨 Pitch 3: Artbuzz – A Youth-Oriented Hotel Chain
- Founders: Shashank Negi and Anubha Gupta
- Brand Type: Hotel & Hospitality Chain
- Original Ask: To be revealed on the show
The final pitch comes from Artbuzz, a hospitality start-up that aims to redefine youth accommodations. Artbuzz provides modern, affordable hotels designed for young travellers, featuring private rooms, co-working spaces, cafes, and dorms.
🏨 USP (Unique Selling Propositions) of Artbuzz:
✔️ Affordable yet premium: Combines budget-friendly pricing with high-end facilities
✔️ Designed for Socialization: Aims to create a community rather than just a stay
✔️ Artistically Themed Hotels: Each property has a unique artistic concept, making it an Instagram-friendly experience
✔️ Pan-India Presence: Currently operating in 8 locations across India
✔️ Industry Size: The youth hospitality market is valued at ₹1500 crores in India
🔍 Sharks’ Biggest Concerns:
🦈 Scalability: Can they expand while maintaining their unique themes and high standards?
🦈 Competition: How will Artbuzz compete with OYO (Shark Ritesh Agarwal’s brand) and budget-friendly chains like Zostel & Treebo?
🦈 Revenue Model: With low-cost pricing, how does Artbuzz ensure profitability while offering premium services?
💰 Which Pitch Got a Deal?
The Sharks were highly impressed by all three businesses, especially the emotional journey behind Tulua, the innovation of Good Monk, and the vision behind Artbuzz.
🔥 Did any Shark invest in these businesses? Watch Shark Tank India Season 4 Episode 44 on Sony LIV at 8:00 PM IST on March 6, 2025, to find out!