The latest episode of Shark Tank India Season 4 Episode 40 aired on February 28, 2025, at 8:00 PM IST on the Sony Liv app. This episode featured three exciting pitches from a Preventive Health Start-up, a Sustainable Baby Brand, and a Non-Alcoholic Spirits Brand. As always, the Sharks had some tough questions for the founders, and the pitches were packed with innovation and passion.
Curious to know what went down? Let’s break down all the pitches, founders, and the biggest concerns raised by the Sharks in this episode of Shark Tank India Season 4 Episode 40!
Panel of Sharks for Episode 40
The investor panel for this episode included some of India’s most successful entrepreneurs:
- Aman Gupta (Co-founder & CMO, boAt)
- Azhar Iqubal (Co-founder & CEO, InShorts)
- Kunal Bahl (Co-founder, Titan Capital and Snapdeal)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Each of these Sharks brought their expertise, insights, and grilling questions to the table as the entrepreneurs tried to secure funding.
Pitch 1: SugarStrings.ai (Preventive Health Start-up)
- Founders: Tony Jose, Rajasekhara Reddy Ravuri, and Dhaneesh Jameson
- Industry: Health Tech
The first pitch came from SugarStrings.ai, a cutting-edge AI-powered preventive health screening start-up. Their clinical-grade DNA-based tool claims to:
✔ Detect 100 types of cancer and cancer syndromes
✔ Screen for 105 heart conditions
✔ Identify 6,000+ genetic diseases
✔ Predict cancer risks up to 10 years in advance
Sharks’ Biggest Concerns:
- Vineeta Singh was impressed, saying that if the technology truly works, ₹58,000 per test is a reasonable price in India.
- The Sharks wanted to know more about the accuracy rate of 95%, as most industry solutions only reach 40% accuracy.
This pitch had the potential for huge medical innovation, but did it convince the Sharks enough for an investment?
Pitch 2: Moms Home (Sustainable Baby Brand)
- Founders: Kumar Vaibhav and Bhupendra Agarwal
- Industry: Baby Products
The second pitch came from Jaipur-based founders who introduced Moms Home, India’s largest sustainable baby brand. They specialize in high-quality, organic cotton baby products that are both:
✔ Skin-friendly for babies
✔ Environmentally sustainable
Their product range includes 50+ baby essentials, sold through e-commerce, retail stores, and their own website. With over 10 lakh customers served, their vision is to provide the softest and safest baby products.
Sharks’ Biggest Concerns:
- Their biggest baby kit costs ₹10,000, which they claim is cheaper than buying from other brands (₹25,000 – ₹30,000 total cost).
- Vineeta Singh asked if their products were truly organic cotton, as it is very expensive. The founders reassured the panel that they had the necessary certifications.
With impressive growth and a strong eco-conscious vision, did the Sharks see potential in this baby brand?
Pitch 3: Catwalk Botanics (Non-Alcoholic Spirits Brand)
- Founders: Aamir Khan and Ishan Arora
- Industry: Beverage Industry
The final pitch of the episode was by two New Delhi-based founders who introduced Catwalk Botanics, a premium non-alcoholic spirits brand. They aim to revolutionize the Indian alcohol alternatives market with their botanical-based spirits.
✔ 4 unique concoctions
✔ 2 Non-Alcoholic Gins & 2 Non-Alcoholic Vodkas
✔ No added sugar, made from carefully selected botanicals
✔ Serving size 30ml – 60ml, just like regular alcohol
Within just 6 months of launch, their non-alcoholic spirits are already available in:
✅ 150 retail stores
✅ 50+ bars, restaurants, and hotels across India
✅ Online platforms
Sharks’ Biggest Concerns:
- The founders introduced the term EANAB (Equally Attractive Non-Alcoholic Beverage) and claimed that the market is shifting towards alcohol-free alternatives.
- A bartender showcased their product in a live demo, impressing the Sharks with her skills.
- Kunal Bahl asked how they planned to scale the business, to which the founders confidently replied, “The train has left the platform—whether we get an investment or not, we are pushing forward by reducing burn and increasing sales.”
With India’s growing health-conscious consumers, did the Sharks bite into this innovative alcohol alternative?
Concluding Thoughts on Shark Tank India Season 4 Episode 40
Shark Tank India Season 4 Episode 40 showcased some truly innovative businesses, from life-saving AI health screening to sustainable baby care and trendy non-alcoholic spirits. Each pitch had its strengths and challenges, making it a tough decision for the Sharks.
Which of these businesses do you think will get a deal? And which one impressed you the most? Let us know in the comments! 🚀