The latest episode of Shark Tank India Season 4 Episode 39, airing on February 27, 2025, brings three unique and intriguing pitches, featuring a social impact start-up, an online marketplace for farmers, and a lifestyle brand. With some impressive ideas, bold founders, and intense questioning from the Sharks, this episode is set to be a thrilling one!
Let’s dive into all the pitches, offers, and the Sharks’ biggest concerns.
Panel of Sharks for Episode 39
The Sharks on the panel for this episode were:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Peyush Bansal (Co-founder & CEO, Lenskart)
- Ritesh Agarwal (Founder & Group CEO, OYO)
Pitch 1: Kavi The Poetry-Art Project – Social Impact Start-up
- Founders: Amit Singh and Madhuri Balodi
- Industry: Sustainable Gifting & Upcycling
- Business Model: Recycling glass bottles into gifting products
The first pitch came from two ex-journalists, Amit Singh and Madhuri Balodi, who presented their start-up, Kavi The Poetry-Art Project. Their social impact start-up transforms discarded glass bottles into high-end, sustainable gifting products for corporate clients and retail consumers.
Unique Selling Proposition (USP):
- They reuse, refurbish, recycle, and upcycle glass bottles to make unique gift items.
- Customers can send their own glass bottles for customization.
- One glass bottle takes over 4,000 years to decompose, and they have already recycled over 10 lakh bottles in India.
Sharks’ Reactions & Concerns:
🔥 Sharks were impressed by their revenue and social impact.
🤔 Anupam Mittal questioned their scalability.
💡 Peyush Bansal appreciated their innovative approach but asked about brand differentiation.
👉 Did they get a deal? Stay tuned to find out!
Pitch 2: F2DF – Kisaan Ki Online Dukaan
- Founders: Ishwar Sinhmar, Rahul Dhingra, Neeraj Sinhmar, and Monika Sinhmar
- Industry: Agri-Tech / Online Marketplace for Farmers
- Business Model: Helping farmers access government schemes, direct crop selling
The second pitch was by four founders from Haryana, all belonging to farming families. Their agri-tech start-up, F2DF – Kisaan Ki Online Dukaan, is an online marketplace connecting farmers directly with big buyers like HoReCa (Hotels, Restaurants, and Cafes) and food companies.
Key Features:
✔️ Farmers can access government schemes for free.
✔️ Eliminates middlemen, ensuring fair prices for farmers.
✔️ Connected with 5 lakh+ farmers offline and 17 crore+ online through a farmer community.
🔥 Monika’s Bold Business Move:
Monika invested ₹40 lakhs from her dowry into the business and now owns 51% of the company, making her the majority stakeholder. She negotiated her share upfront with her in-laws, a move that the Sharks applauded!
Sharks’ Reactions & Concerns:
🤯 Sharks were stunned by their huge online farmer community.
🤨 Namita Thapar questioned the profitability of scaling this model.
📉 Ritesh Agarwal pointed out that cutting out middlemen can be risky if not executed properly.
👉 Will they secure an investment? Watch to find out!
Pitch 3: Trajectory – Lifestyle Comfort Brand
- Founders: Raghav Mahajan and Himanshu Verma
- Industry: Lifestyle & Comfort Products
- Business Model: Selling pillows, car seat cushions, and backrest support
The final pitch was from two Delhi-based entrepreneurs, Raghav Mahajan and Himanshu Verma, who introduced their comfort lifestyle brand, Trajectory. Their products include neck pillows, car seat pillows, backrests, and lumbar support cushions designed for everyday use.
Business Highlights:
✔️ Available on major e-commerce platforms and airports.
✔️ Over 10 lakh customers served.
✔️ Took 5 years to launch the company.
Sharks’ Reactions & Concerns:
😡 Anupam Mittal got frustrated and asked, “What is your unique selling point? Every brand sells similar products!”
😂 The founders responded with Bollywood-style dialogues, comparing their products to Salman Khan in Baghban!
🙄 Aman Gupta joked, “Rather than being entrepreneurs, you two should have been poets!”
👉 Did the Sharks see potential in Trajectory? Or did they walk away without a deal?
Final Remarks – A Power-Packed Episode!
Shark Tank India Season 4 Episode 39 had a mix of social impact, agri-tech, and lifestyle business pitches, each with its unique story and challenges. While some impressed the Sharks with their innovation and growth, others struggled to justify their valuations.
👉 Which pitch impressed you the most? Who do you think will get a deal? Tune in to find out!