Shark Tank India Season 4 Episode 26 aired on February 10, 2025, on Sony LIV, bringing yet another exciting round of innovative business ideas, intense negotiations, and some surprising deals. The episode featured three unique pitches from brands in the FMCG waste reduction sector, mouth freshener market, and online education space.
The panel of Sharks for this episode included:
- Aman Gupta (Co-founder & CMO, boAt)
- Anupam Mittal (Founder, Shaadi.com)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Peyush Bansal (Co-founder & CEO, Lenskart)
- Ritesh Agarwal (Founder & Group CEO, OYO)
Let’s dive into the pitches, offers, and final deals made in Shark Tank India Season 4 Episode 26.
Pitch 1: Gofig – Reducing FMCG Waste
Founders: Gaurav Shah and Disha Shah
Ask: ₹50 lakhs for 2% equity
Gaurav and Disha, a married couple from Pune, pitched their brand Gofig, a platform designed to reduce wastage of FMCG products by offering discounts on items nearing their expiry dates. They highlighted a shocking statistic—products worth ₹50,000 crores go to waste every year due to expiration.
How Gofig Works:
- Collaborates with 40+ FMCG brands
- Uses a 5-step quality check process
- Works on a B2B model, connecting brands with retailers
Sharks’ Concerns & Offers:
- Anupam Mittal disagreed with the B2B model and opted out.
- Namita Thapar felt their execution plan lacked clarity.
- Ritesh Agarwal said the business lacked a clear growth strategy.
- Aman Gupta felt there wasn’t a strong proven model yet.
- Peyush Bansal offered ₹1 crore for 33.33% equity, believing they should open their own stores instead.
🔴 Final Decision: No deal was made.
Pitch 2: Joyspoon – The Premium Mukhwas Brand
Founders: Yash Mehta and Vaishali Mehta
Ask: ₹40 lakhs for 1.5% equity
The husband-wife duo from Ahmedabad introduced Joyspoon, a healthy and premium Mukhwas (mouth freshener) brand made using dry fruits, seeds, millets, and neem—with no betel nut, artificial flavors, or preservatives.
Key Highlights:
- Unique premium packaging that impressed the Sharks.
- High pricing raised concerns about affordability.
- Facing continuous losses, but recent packaging changes led to increasing sales.
- Currently, 20% of equity has been diluted, with Yash & Vaishali retaining 80% ownership.
Sharks’ Concerns & Offers:
- Aman Gupta felt the valuation was too high and opted out.
- Anupam Mittal thought the small equity offer wasn’t worth his time.
- Namita Thapar didn’t see a clear long-term direction.
- Peyush Bansal believed they had too many investors already.
- Ritesh Agarwal offered ₹40 lakhs for 2% equity.
✅ Final Deal: Ritesh Agarwal invested ₹40 lakhs for 2% equity.
Pitch 3: Bambinos.live – Online English Learning Platform
Founders: Gaurav Brar and Ashish Gupta
Ask: ₹1 crore for 1% equity
Gaurav and Ashish pitched Bambinos.live, an online English learning platform aimed at children aged 4 to 12 years. The platform offers research-backed curricula designed by top educators in India, with a focus on reading, speaking, and writing.
Key Highlights:
- Engaging live demo with educator Bhavisha Akash impressed the Sharks.
- Average teacher experience: 7 years, with 97% women workforce.
- Business split: 60% from India, 15% from neighboring countries, 25% from the Middle East & US.
- Ownership: Ashish holds 55% equity, Gaurav holds 27%, 10% diluted, and 8% employee equity.
Sharks’ Concerns & Offers:
- Peyush Bansal was not convinced about their long-term vision.
- Aman Gupta said competition in this space is too high.
- Anupam Mittal, Namita Thapar, and Ritesh Agarwal jointly offered:
- ₹1 crore for 1.5% equity
- 1% royalty until ₹1 crore is recovered
✅ Final Deal: Anupam Mittal, Namita Thapar, and Ritesh Agarwal jointly invested ₹1 crore for 1.5% equity + 1% royalty until recouped.
Episode Highlights & Takeaways
- Gofig’s pitch opened an important discussion about reducing FMCG waste, but the business model didn’t convince the Sharks.
- Joyspoon secured a deal despite concerns about its high pricing and losses.
- Bambinos.live gained funding from three Sharks, showing the demand for online education remains high.
Final Deals of the Episode:
✅ Joyspoon – ₹40 lakhs for 2% equity (Deal with Ritesh Agarwal)
✅ Bambinos.live – ₹1 crore for 1.5% equity + 1% royalty (Joint deal with Anupam Mittal, Namita Thapar & Ritesh Agarwal)
❌ Gofig – No deal
This episode of Shark Tank India Season 4 had its share of business insights, investment strategies, and heated discussions. Which pitch impressed you the most? Let me know in the comments!