Shark Tank India Season 4 Episode 21 is set to air on February 3, 2025, at 8:00 PM IST exclusively on Sony Liv. This episode will feature three exciting business pitches from a deep-tech sports brand, a clean beauty makeup brand, and an eco-friendly toy brand. With the Sharks ready to challenge and evaluate the start-ups, the stage is set for intense negotiations and high-stakes investments.
Panel of Sharks for Episode 21:
- Aman Gupta (Co-founder & CMO, boAt)
- Kunal Bahl (Co-founder, Titan Capital and Snapdeal)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Vineeta Singh (Co-founder & CEO, Sugar Cosmetics)
Let’s dive into the pitches, founders, and the key concerns raised by the Sharks in this episode.
Pitch 1: Str8bat – Deep-Tech Sports Brand
Founders: Madhusudan Ramganathan, Gagan Daga, and Rahul Nagar
The first pitch of the episode comes from Str8bat, a deep-tech company in sports, focused on revolutionizing cricket. The founders showcased their Str8bat Sensor, which can turn any regular bat into a smart bat. This patented technology captures motion without requiring a camera and provides real-time data on bat speed, swing, timing, and other metrics through their Str8bat Cricket App.
Additionally, they introduced Smart Willow, a bat with the same embedded technology for professional and aspiring cricketers.
Key Highlights:
- Used by thousands of cricketers, from international players to street cricketers in Surat, Gujarat.
- 91% of players who used Str8bat improved their batting skills.
- The brand aims to democratize cricket by making technology accessible to all players.
Sharks’ Biggest Concerns:
- Scalability – Can the product reach a mass audience beyond professional cricketers?
- Adoption rate – Will casual players find it useful and invest in the technology?
- International Expansion – How does Str8bat plan to compete globally with existing cricket tech brands?
Pitch 2: Ruby’s Organics – A Clean Beauty Makeup Brand
Founder: Rubeina Karachiwalla
The second pitch is from Ruby’s Organics, a clean beauty brand that started in 2017. Rubeina claims it is one of India’s first online D2C (Direct-to-Consumer) clean beauty brands, offering cosmetics made from plant- and mineral-derived ingredients.
One of her major USPs is the Carbon Black pigment in regular kajal pencils, which is derived from fossil fuels, while Ruby’s Organics uses vegetable fiber-based black pigment instead.
Key Highlights:
- Eco-friendly, plant-based cosmetics for Indian consumers.
- Aims to redefine clean beauty by offering safer, high-performance alternatives.
- Growing popularity in the D2C beauty segment, with a strong online presence.
Sharks’ Biggest Concerns:
- Market competition – Can the brand stand out among giants like Lakmé, Sugar Cosmetics, and Mamaearth?
- Consumer education – How does the brand plan to convince consumers to switch from mainstream makeup products?
- Retail expansion – Will the company stay D2C or expand into offline stores?
Pitch 3: The Good Doll – Eco-Friendly Toy Brand
Founders: Suhas Ramegowda and Sunita Suhas
The final pitch comes from The Good Doll, a sustainable toy brand that produces eco-friendly dolls as an alternative to plastic-heavy Western dolls. Their dolls are made from upcycled fabric and are often referred to as ragdolls, representing Indian culture and traditions.
The founders highlight the issues with mainstream toy brands, where 90% of toys contain plastic, contributing to environmental waste.
Key Highlights:
- Sustainable, handmade dolls made from upcycled fabric.
- Body-positive and color-inclusive dolls representing Indian characters.
- Safe for kids, with interchangeable clothes to allow for customization.
- Served 32,000+ customers across India.
- Employs 100+ rural women and aims to expand to 20,000 women employees in the near future.
Sharks’ Biggest Concerns:
- Consumer adoption – Will Indian parents choose handmade dolls over Western plastic dolls?
- Manufacturing scalability – Can the brand scale production while maintaining quality?
- Distribution strategy – How will the brand expand sales beyond niche markets?
Final Thoughts – Who Will Get the Deal?
With three diverse pitches, this episode promises some heated negotiations and big investment decisions. Will the Sharks see potential in these businesses, or will they walk away empty-handed?
Find out who secures a deal and who faces rejection by watching Shark Tank India Season 4 Episode 21 on Sony Liv on February 3, 2025, at 8:00 PM IST!