by Episode 23 of Shark Tank India Season 5 featured pitches from a handcrafted bangles brand, a brand making Ayurvedic beauty and personal care products for kids, and a fitness and gym-focused school.
Aired on February 4, 2026, the episode had a runtime of 49 minutes and included the three main pitches along with the offers made by the sharks.
Panel of Sharks for Episode 23
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Anupam Mittal – Founder, Shaadi.com
- Aman Gupta – Co-founder & CMO, boAt
- Vineeta Singh – Co-founder & CEO, SUGAR Cosmetics
- Kanika Tekriwal – CEO & Founder, JetSetGo
Pitch 1: Taasha Craft
- Brand Type: Handcrafted Bangles Brand
- Founders: Ankita Tandel, Anjali Tandel, and Ankita Wadiwala
- Ask: ₹75 lakhs for 5% equity
Four female founders entered the tank and pitched their handcrafted bangles brand, Taasha Craft. They gifted customized bangles to the sharks, who were quite impressed with the quality and designs.
The founders shared how the idea came to them, since their husbands were in the Merchant Navy, they wanted to build their own identity by starting a business. Their products are available on marketplaces such as Amazon, Myntra, and Ajio.
They then discussed their sales and revenue numbers and showcased their social media content, which was impressive. Taasha Craft holds a 4-star rating on Amazon.
Offers made by Sharks:
- Namita Thapar and Aman Gupta (joint offer): ₹75 lakhs for 10% equity
- Namita Thapar and Aman Gupta (revised joint offer): ₹75 lakhs for 5% equity + 1% royalty until ₹75 lakhs are recouped
Final Deal:
- Namita Thapar and Aman Gupta — ₹75 lakhs for 5% equity + 1% royalty until ₹75 lakhs are recouped (2-shark deal)
Pitch 2: Mishmash Naturals
- Brand Type: Ayurvedic Beauty and Personal Care Brand for Kids
- Founders: Labdhi Chopda, Kanika Singh, and Aditi Chaturvedi
- Ask: ₹50 lakhs for 2% equity
Three founders pitched their Ayurvedic personal care and beauty products brand, Mishmash Naturals, which makes makeup products for kids using 100% natural ingredients.
They shared their background stories with the sharks. Vineeta Singh expressed concern, saying it’s better to “let kids be kids,” as makeup products don’t seem appropriate for small children. Namita Thapar commented that she didn’t like their eyeshadow product, as it didn’t feel premium and lacked a brush.
Vineeta admired the use of natural ingredients but pointed out that their website design was subpar. After hearing their sales numbers, Vineeta also remarked that the brand seemed more ROI-focused than consumer-first.
Offers made by Sharks:
- No offers were made, and no deal was closed.
Pitch 3: Indian School of Calisthenics
- Brand Type: Fitness and Gym
- Founders: Shubham Mishra and Joel Prince
- Ask: ₹75 lakhs for 5% equity
Two founders from Mumbai presented their fitness and training company, Indian School of Calisthenics. Their pitch began with a demonstration by a group of young boys and a girl performing calisthenics routines, which impressed the sharks.
Aman Gupta mentioned that he also practices calisthenics on his doctor’s advice and even demonstrated pull-ups during the pitch, surprising the other sharks. Shubham and Joel explained their business model and mentioned that calisthenics was originally practiced by prisoners to stay fit.
Namita observed that people might fear trying such workouts, to which Joel replied that they create social media content featuring older adults doing calisthenics to remove that fear. They then shared their sales and revenue figures.
Offers made by Sharks:
- No offers were made, and no deal was closed.
Episode Summary: Two of the pitchers in this episode did not receive any offers, as the sharks weren’t particularly impressed by Mishmash Naturals and Indian School of Calisthenics. However, the four women entrepreneurs behind Taasha Craft successfully closed a royalty-based deal with Namita Thapar and Aman Gupta.
Next Episode Preview: In Episode 24 of Shark Tank India Season 5, viewers can expect more exciting pitches from some of India’s most brilliant and innovative start-ups.
Stay tuned for more news and updates related to Shark Tank India Season 5! For any queries regarding Episode 23, drop a comment below.
