by Episode 18 of Shark Tank India Season 5 featured pitches from an acid-free home cleaning solutions brand, an all-in-one beauty brand, and a premium mixers brand specializing in botanical mixers and Himalayan drinks. The episode aired on the Sony Entertainment Television channel and was simultaneously streamed on the SonyLIV app.
The brilliant business minds of India (Aman Gupta, Anupam Mittal, Namita Thapar, Kunal Bahl, and Mohit Yadav) were on the panel of sharks for this episode, which aired on January 28, 2026. To find out what unfolded and who cracked the best deals, continue reading.
Panel of Sharks for Episode 18
- Aman Gupta – Co-founder & CMO, boAt
- Anupam Mittal – Founder, Shaadi.com
- Namita Thapar – Executive Director, Emcure Pharmaceuticals
- Kunal Bahl – Co-founder, Titan Capital & Snapdeal
- Mohit Yadav – Co-founder, Minimalist
Pitch 1: Urban Wipe
- Brand Type: Home Cleaning Solutions
- Founders: Dr. Renu Mathur, Samradhi Mathur, and Aapurva Mathur
- Ask: ₹90 lakhs for 2% equity
A mother along with her daughters entered the tank to pitch their brand, Urban Wipe, which makes acid-free home cleaning solutions. Samradhi and Aapurva shared their story, explaining how they got the idea after finding the diary of their late father, which contained formulas for these cleaning products.
The sharks complimented Dr. Renu for raising two educated and confident daughters. Samradhi even gave an on-stage demonstration of their cleaning solutions. They sell their products through their own website, as well as Amazon, Flipkart, and Meesho.
Samradhi showcased their Amazon ratings, over 34,000 reviews with an average of 4 stars. Aman Gupta didn’t like the product packaging, saying Gen Z and millennials might not find it appealing.
Later, Samradhi discussed their revenue, sales numbers, and unit economics, which impressed the sharks. The founders mentioned Happy Planet as their biggest competitor but emphasized that Urban Wipe’s advantage lies in being completely bootstrapped. They plan to launch laundry detergents and utensil cleaners in the future.
They revealed their equity split: Dr. Renu holds 70%, Samradhi 10%, Aapurva 10%, and their brother Rajat will receive 10% equity in the future.
Offers made by the Sharks:
- Aman Gupta: ₹1 crore for 5% equity
- Anupam Mittal: ₹1 crore for 5% equity
- Mohit Yadav: ₹1 crore for 5% equity
- Aman Gupta and Anupam Mittal (joint offer): ₹2 crores for 10% equity
Final Deal:
- Aman Gupta and Anupam Mittal – ₹2 crores for 10% equity (joint deal)
Pitch 2: Antinorm
- Brand Type: All-in-one Beauty Brand
- Founder: Aparna Narain Saxena
- Ask: ₹1.03 crores for 1% equity
A Delhi-based entrepreneur, Aparna Narain Saxena, pitched her all-in-one beauty brand Antinorm. During her pitch, she smashed a stack of wine glasses with her shoe, a bold demonstration that impressed the sharks. Aparna shared how she started her business in India after her H1B visa application for the U.S. wasn’t selected in the lottery.
She distributed product samples to the sharks while explaining her business model. Aparna said she uses a data-driven approach to develop products and focuses on performance rather than just natural ingredients.
Kunal Bahl and Aman Gupta appreciated the packaging of Antinorm’s products. Namita Thapar commented that she wasn’t fully convinced by the “convenience” angle for beauty products. The brand currently has three SKUs, with a fourth (Facial in a Flash) launching soon. Aparna mentioned that manufacturing is done at a facility in Gurugram.
She revealed strong sales numbers, saying she achieved her highest-ever turnover the previous day, making ₹2.2 lakhs in a single day. Her hero product, Bye Bye Blow Dry, contributes 65% of total sales.
Offers made by the Sharks:
- Kunal Bahl: ₹1.03 crores for 1% equity
- Anupam Mittal: ₹1.03 crores for 1% equity
Final Deal:
- Anupam Mittal – ₹1.03 crores for 1% equity
Pitch 3: Sepoy & Co.
- Brand Type: Premium Mixers Brand
- Founder: Angad Soni
- Ask: ₹3 crores for 2% equity
Angad Soni pitched his premium mixers brand Sepoy & Co., known for its botanical mixers and Himalayan drinks. He mentioned having 70 SKUs in their product range, and Kunal Bahl noted that he already knew Angad personally.
Angad explained that the products are made from pure Himalayan water and natural ingredients. The sharks loved the Ginger Ale, which Angad said is their best-selling product.
He added that both individual consumers and bar owners buy their drinks, and they currently export to seven countries. The average selling price is ₹100. Quick commerce contributes 48% of their sales, their website and Amazon bring in 10% combined, and the remaining 42% comes from offline retail.
The company’s EBITDA for FY 2024–2025 is -19%, and it remains fully bootstrapped. Their bottle manufacturing is outsourced.
Offers made by the Sharks:
- No offers were made, and no deal was finalized.
Episode Summary: In this episode, Aman Gupta and Anupam Mittal joined forces to strike a fantastic deal with the Urban Wipe founders. Meanwhile, the energetic Antinorm founder, Aparna Narain Saxena, secured a solo deal with Anupam Mittal, at her originally asked valuation. In the end, the founder of Sepoy & Co. went home empty-handed, as none of the sharks offered him a deal.
Next Episode Precap: In Episode 19 of Shark Tank India Season 5, you’ll see pitches from a motion-based driving platform, a clothing brand, and more.
Stay connected with us for more updates related to Shark Tank India Season 5! If you have any queries about Episode 18, drop a comment below.
